Rewards That Keep Them Coming Back: How LoyalBrew Passports Drive Ongoing Engagement
LoyalBrew is home to dozens of unique digital passports, all with the goal of promoting local tourism and small businesses. Getting people involved in their community, whether that be as a local or as a visitor, by guiding them through local coffee shops, breweries, wineries, restaurants, or scenic spots is an interactive process that is only enhanced by the use of a digital passport where users can submit photos, answer questions, or share their location to claim a stamp along the way.
The question becomes: how do you get people to keep going? How do you encourage users to revisit their passport weekend after weekend, season after season, or keep them checking for a LoyalBrew passport to guide them through the new city they’re visiting? Despite having digital passports that span different topics, places, and rules, each passport has one thing in common: rewards.
Herban Flow’s The High and Dry Perks Program offers a variety of rewards for all types of users, from the mission-oriented to the casual enjoyer. With milestones at 3, 6, 13– all the way up to 40 stamps claimed–Herban Flow’s passport prompts users to continue claiming stamps so that they can earn their next gift. One of the biggest factors in keeping users engaged, and making the rewards process run smoothly, is the balance of difficulty across a passport’s stamps. Herban Flow does this especially well by offering a fun mix of ways to earn stamps. Some activities, like the Costume Crawl where users visit the store in a Halloween costume, are more interactive, while others are quick and easy, like following their Instagram account and sharing a screenshot. This variety gives users different ways to participate based on their interests and commitment level, keeping the experience fresh and accessible for everyone.
The Charlottesville Ale Trail, one of LoyalBrew’s first digital passports, is coming up on its sixth year in use. The rules displayed at the top of the 2025 passport are simple: “Welcome to our 2025 passport. Claim stamps to earn the gifts below.” Listed next are the rewards users can earn as they complete their digital passport, ranging from merchandise discounts to bottle openers and entries into a gift card giveaway. Each stamp on the Charlottesville Ale Trail Passport is earned the same way: visit one of the trail’s breweries and either share your location to claim your stamp or upload a photo from your visit. Once users collect the required number of stamps, they’ll be prompted to visit a participating brewery to pick up their prize. With LoyalBrew, it’s easy to manage the entire process- tracking who’s claimed rewards, which gifts have been redeemed, and overall engagement throughout the year.
Akron and Summit County’s Summit Sweet Stroll passport, which launched in the summer of 2025, keeps their gifting process short and sweet. On this 20 stamp passport, users automatically win a free ice cream scoop and one entry into a grand prize drawing upon completing 16 stamps on their passport. When a user collects their final stamp, a notice appears and an email is sent to congratulate them, share details about their reward, and point them to what’s next- like stopping by a local shop or visitor center to pick up their prize, or getting automatically entered into a gift card drawing.
With LoyalBrew, rewarding users feels effortless, fun, and perfectly in step with the spirit of exploration that makes every trail unique.