Starr Hill Brewery
Following our brand refresh, sales in Starr Hill’s core markets increased by 20% for packaged beer.
Project Synopsis
Background
Founded in 1999, Starr Hill Brewery’s beers are distributed throughout the mid-Atlantic and southeast U.S.
Fifteen years later, in 2014, Starr Hill faced a much more competitive craft beer market.
The Project
Starr Hill needed to alter the perception of their beer and decided to make some changes to their staff, recipes, and brand. Starr Hill picked us to work on the latter, and a complete rebranding effort was underway.
The Team
Wyndsor Hug
Todd Wickersty
Page Wood
An iconic logo
Starr Hill wanted to refresh their look while remaining true to its roots in music and Virginia. The identity’s stripped down, handcrafted typography and imagery form the foundations of a consistent visual brand while retaining the brewery’s iconic star logo.
The Star
The star has been the hallmark of the brand since its beginnings and is the only remaining visual element. Each label was designed to reflect the individual beer’s taste and origins.
Following the refresh of Starr Hill’s packaging, product sales increased throughout their distribution footprint, and in particular—their largest market—Virginia.
For Starr Hill’s best-selling and flagship brand, Northern Lights IPA, sales increased by 23% over the first half of 2014 and saw a trend change of 43% over the first half of 2015.
A Great Variety
Starr Hill’s variety 12-packs also increased by 27% year over year and experienced a trend change of 44% over the first half of 2015.
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